The launch of number portability has made network identification based on the number format impossible. Therefore, to avoid situations in which the users could unawares pay a different tariff than the one they know, each call to a number that used to be in the origination network of that call, but was subsequently ported, is preceded by a beep sound.
This beep sound allows the caller to end the call, find to which network the number has been ported and whether the tariff of a call to that number is different from the known one.
Some users are not aware of this sound signal that makes a ported number easily recognizable: either they do not notice a distinctive sound, or they know nothing about its significance when they notice it.
For these users, ANCOM is running, between 15 September and 15 November 2012 an information campaign on the existence and signinficance of the beep sound.
The campaign conducted by ANCOM consists of:
- broadcasting radio spots meant to draw the public’s attention on the beep sound and its significance (Kiss FM, Europa FM and Radio Romania Actualitati).
Spot 1
Spot 2
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Spot 8
- displaying interactive banners on several frequently accessed websites, enabling the users to listen to the beep sound and directing them to www.portabilitate.ro for further information.
- posting announcements on Facebook and Google (Social Ads, Google Adwords), in order to inform the users on the significance of the beep sound.
- launching a Facebook application that allows the users of this social network to notify their friends that they have ported their telephone number.